My leadership remit
I led end-to-end UX across connected consumer products in APAC, considering how people move between physical devices, applications and the broader service experience.
Signify · Philips Lighting / Leadership snapshot
Connecting products, people and markets.
At Signify, I directed UX for connected products, companion applications and customer journeys spanning multiple touchpoints and markets.
15%
Increase in adoption across key APAC markets.
Creating a shared experience direction
I aligned regional stakeholders around coherent experience principles and interaction standards across devices, applications and markets.
Connecting the work to adoption
The work focused on making connected-product experiences more coherent for the people using them. My résumé records a 15% adoption increase across key APAC markets.
Role-level outcome reported in my résumé. Detailed product artefacts, baselines and market-level breakdowns will be added with the full case study.
Project-specific evidence and client case-study materials will be added as the portfolio develops.