My leadership remit
I led teams across complex engagements and helped establish a regional design practice, recruiting senior designers and managers, clarifying ownership and mentoring teams across geographies.
IBM iX / Leadership snapshot
Making research part of the product rhythm.
At IBM iX, I led experience strategy and multidisciplinary teams, translating behavioural insights into prioritised opportunities and scalable product direction.
20%
Improvement in user retention through research and iterative design.
Bringing research into delivery
Behavioural research, customer journey mapping, rapid usability testing and hypothesis-driven design sprints were embedded in iterative product cycles. The focus was on turning insight into decisions teams could test and refine.
Raising the quality bar
I built cross-platform Design Language Systems and data-visualisation patterns, alongside design critique practices that improved consistency and craft quality.
Role-level outcome reported in my résumé. This snapshot does not attribute the result to a named client or imply the same result across every engagement.
Project-specific evidence and client case-study materials will be added as the portfolio develops.