Design is the work.
Impact is the point.
A perspective on building design capabilities, guiding complex programmes and helping teams create experiences that make a measurable difference.
10 work entries shown
Chipotle · More time togetherConvenience that grows with the customer.
Following a mobile ordering MVP into a broader, connected service.
myedio · Confidence to learnPersonalised learning. With people in control.
Connecting adaptive pathways, teacher decisions and a shared learning experience.
Script · A home that feels yoursFrom inspiration to a confident choice.
Connecting brand ambition, customer insight and a considered shopping experience.
Castrol · A smoother workdayMake everyday business easier to run.
Turning dealer and distributor insight into shared digital service concepts.
Kenvue · Shared operational clarityFrom fragmented work to shared operational clarity.
Connecting discovery, workshop decisions and a scalable operational experience.
Maersk · Confidence in pricingMaking complex pricing easier to manage.
A phased path from manual calculations toward a shared pricing experience.
Mercedes-Benz · Confidence in ownershipMaking ownership feel within reach.
Connecting aspiration, affordability and a clearer path to booking.
Deloitte DigitalBuilding the conditions for exceptional design.
Connecting people, systems and AI-enabled ways of working to deliver at scale.
IBM iXMaking research part of the product rhythm.
Bringing behavioural insight, rapid testing and design sprints into iterative delivery.
Signify · Philips LightingConnecting products, people and markets.
Aligning connected products and companion apps around a coherent experience.
The project stories connect the challenge, decisions and contribution with the original project artefacts. The remaining entries are career-level leadership snapshots; further client case studies are being curated.
Different industries.
A human-centred foundation.
From supply-chain and logistics workflows to automotive experiences, each engagement begins with understanding its people and context.
Supply chain & logistics
Experience across supply-chain UX at Kenvue and logistics work at Maersk.
Automotive experiences
Programmes spanning Honda, MBRDI / Mercedes-Benz, Maruti Suzuki and TVS.
Connected & digital services
Experience in financial services, digital learning and connected consumer products.
Beyond what was made.
I tell project stories through the situation, the tension, the choice, the consequence and the lesson. This makes my role in the decisions visible alongside the work of the team, the evidence of impact and what we would do differently.